Representing Vehicle Service, Fluid Handling & Parts Storage Equipment Since 1987

Contact A Rep

Brian Bouwkamp, President

Brian BouwkampIowa, Nebraska, Northern Illinois
Territory Manager
406 W 2nd Street
PO Box 608
Prairie City, IA 50228
515-210-9490 office/mobile
877-678-4355 fax

Brian covers Iowa, Nebraska, and Northern Illinois. He has a business degree from Calvin College in Grand Rapids, MI. His work in the industry includes 3 years in the automotive dealer market and working with the automotive, truck, and industrial markets with the Heartland Group since 2000. Brian enjoys the technical side of the business, working with new facility construction and design implementation, and supporting distributors and OEM accounts.


Jeff Guehne

Jeff-GuehneEastern Missouri
Southern Illinois 
Territory Manager


Jeff Guehne covers Eastern Missouri and Illinois from I-80 south. He has been in sales for over 20 years in both products and services. Jeff has been involved with manufacturing, distribution, and national accounts for the past 8 years. He enjoys developing strong relationships with manufacturers and distributors as a consultative problem solver for each end user’s project.

Chris Sorrell

Chris SorrellWestern Missouri, Kansas
Territory Manager

Chris Sorrell covers Western Missouri and Kansas. He has 25 years of experience in the automotive industry dealing in parts, equipment, and service. Chris’ passion and dedication focus on growing his distributor’s businesses. He also uses his extensive knowledge of distributor and end user needs to develop new markets for products.

Joel Reighard

Eastern Iowa
Central Illinois
Northeast Missouri
Wheel Service Rep

Joel Reighard covers Eastern Iowa, Central Illinois, and Northeast Missouri. Joel has been selling automotive related equipment for the past 20 years. He’s also familiar with the installation and service side of the equipment. Before selling equipment he worked at a dealership as their head alignment technician. Joel knows wheel service related equipment very well but also understands all sides of a shop and their equipment needs.

David Pepper

I74 S Il and E MO
Wheel Service Rep

Craig Johnson

Craig JohnsonCentral IA and E NE
Wheel Service Rep


Diane Pearlman

Administrative Assistant
314-469-2270 office
314-469-6688 fax


Headquarters and Training Center
Heartland Group, Inc.
406 W 2nd Street
PO Box 608
Prairie City, IA 50228