Representing Vehicle Service, Fluid Handling & Parts Storage Equipment Since 1987

Contact A Rep

Brian Bouwkamp, President

Brian BouwkampIowa, Nebraska, Northern Illinois
Territory Manager
5161 Maple Drive, Ste F
Pleasant Hill, IA 50327
515-210-9490 office/mobile
877-678-4355 fax

Brian covers Iowa, Nebraska, and Northern Illinois. He has a business degree from Calvin College in Grand Rapids, MI. His work in the industry includes 3 years in the automotive dealer market and working with the automotive, truck, and industrial markets with the Heartland Group since 2000. Brian enjoys the technical side of the business, working with new facility construction and design implementation, and supporting distributors and OEM accounts.

Chris Eyermann, Vice President

Chris EyermannEastern Missouri, Illinois
Territory Manager
314-548-6664 office
314-484-5802 mobile
314-469-6688 fax

Chris Eyermann covers Eastern Missouri and Illinois from I-80 south. He has been involved with distribution and National Accounts for 30 years. Starting his career with Colgate Palmolive in their commercial packaging division then 20 years with OEM’s in the commercial floor machine industry. Chris enjoys developing close working relationships with his distributors and helping end users find the right equipment for their project.

Chris Sorrell

Chris SorrellWestern Missouri, Kansas
Territory Manager

Chris Sorrell covers Western Missouri and Kansas. He has 25 years of experience in the automotive industry dealing in parts, equipment, and service. Chris’ passion and dedication focus on growing his distributor’s businesses. He also uses his extensive knowledge of distributor and end user needs to develop new markets for products.

Joel Reighard

Eastern Iowa
Central Illinois
Northeast Missouri
Wheel Service Rep

Joel Reighard covers Eastern Iowa, Central Illinois, and Northeast Missouri. Joel has been selling automotive related equipment for the past 20 years. He’s also familiar with the installation and service side of the equipment. Before selling equipment he worked at a dealership as their head alignment technician. Joel knows wheel service related equipment very well but also understands all sides of a shop and their equipment needs.

David Pepper

I74 S Il and E MO
Wheel Service Rep

Craig Johnson

Craig JohnsonCentral IA and E NE
Wheel Service Rep

Josh Lee

Central and West NE
Wheel Service Rep

Diane Pearlman

Administrative Assistant
314-469-2270 office
314-469-6688 fax


The Heartland Group, Inc.
14323 South Outer Forty
Suite 208N
Chesterfield, MO 63017

Phone 314-469-2270