Representing Vehicle Service, Fluid Handling & Parts Storage Equipment Since 1987

Contact A Rep

Brian Bouwkamp, President

Brian BouwkampIowa, Nebraska, Northern Illinois
Territory Manager
406 W 2nd Street
PO Box 608
Prairie City, IA 50228
515-210-9490 office/mobile
877-678-4355 fax

Brian Bouwkamp covers Iowa, Nebraska, and Northern Illinois. He has a business degree from Calvin College in Grand Rapids, MI. His work in the industry includes 3 years in the automotive dealer market and working with the automotive, truck, and industrial markets with the Heartland Group since 2000. Brian enjoys the technical side of the business, working with new facility construction and design implementation, and supporting distributors and OEM accounts.

Chris Sorrell

Chris SorrellWestern Missouri, Kansas
Territory Manager

Chris Sorrell covers Western Missouri and Kansas. He has 25 years of experience in the automotive industry dealing in parts, equipment, and service. Chris’ passion and dedication focus on growing his distributor’s businesses. He also uses his extensive knowledge of distributor and end user needs to develop new markets for products.

Jeff Guehne

Jeff-GuehneEastern Missouri
Southern Illinois 
Territory Manager


Jeff Guehne covers Eastern Missouri and Illinois from I-80 south. He has been in sales for over 20 years in both products and services. Jeff has been involved with manufacturing, distribution, and national accounts for the past 8 years. He enjoys developing strong relationships with manufacturers and distributors as a consultative problem solver for each end user’s project.

Chad Massey

Chad MasseyNorthern Illinois
Chicago, IL

Territory Manager

Chad Massey covers Northern Illinois.  He has a History degree from Saint Mary’s University. Chad brings 20 years of experience in the automotive and industrial equipment industry-from sales management and distribution recruitment/development in the sectors of both manufacturer and distribution levels.  He is passionate about guiding, nurturing, and growing the business through developing strong relationships with the manufacturer and the distribution/service partners in the field.

Craig Johnson

Craig JohnsonCentral IA and E NE
Product Support Specialist/Wheel Service/AC Equipment

Craig Johnson covers Iowa and Nebraska for product support with a focus on wheel service and AC equipment.  Craig comes from a distribution and manufacturing background.  He provides detailed product information, pricing, and in field support to our distributors for the key purpose of helping them grow their business.

David Pepper

I74 S Il and E MO
Wheel Service Rep

David Pepper covers I74 and south in Illinois and Eastern Missouri for wheel service related equipment.  David has worked with wheel service related equipment for many years.  His knowledge of the automotive industry helps him provide a high level of service to customers to understand the best equipment fit for their application.

Diane Pearlman

Administrative Assistant
314-469-2270 office
314-469-6688 fax

Diane Pearlman provides the internal support for our rep agency.  Contacting and working with our manufacturers to insure everything runs smoothly and keeps the rest of us out focusing on our distributors and selling!


Headquarters and Training Center
Heartland Group, Inc.
406 W 2nd Street
PO Box 608
Prairie City, IA 50228

Offices & Coverage Territories

Vehicle Service, Fluid Handling & Parts Storage Equipment